Privacy Policy

Just Tool Hire ("we", "us") operates newcastletoolhire.co.uk and provides tool and plant hire across Newcastle-under-Lyme, Stoke-on-Trent, Staffordshire and Cheshire. This policy explains what personal data we collect, why we use it, and your rights under UK GDPR and the Data Protection Act 2018.

1. Who we are

Controller: Just Tool Hire, Newcastle-under-Lyme area (ST5). Contact: 07973 642083 or via our contact page.

2. Data we collect

• Booking & enquiry details — name, mobile number, email (if provided), delivery and billing addresses, postcode, hire dates, equipment requested, and quote totals.
• Service messages — WhatsApp, SMS, phone or email correspondence about your hire.
• Website analytics — anonymised or pseudonymised usage data via Google Analytics (page views, device type, approximate location from IP) when cookies/analytics are loaded.
• Technical data — browser type and basic logs needed to run the site and process form submissions (including via our hosting provider, Netlify).

We do not take card payments online. Payment is arranged on delivery (cash or card in person).

3. Why we use your data

• To provide quotes, confirm availability, deliver and collect equipment (contract / pre-contract steps).
• To contact you about your booking, changes, or safety/collection arrangements (legitimate interests / contract).
• To improve the website and understand demand (legitimate interests; analytics).
• To meet legal or accounting obligations where required.

4. Who we share data with

We only share what is necessary with:

• Hosting and form processing (e.g. Netlify) for website and booking forms.
• Analytics (Google Analytics) as described above.
• Map / postcode lookup services used only to calculate delivery distance (e.g. postcodes.io / routing APIs) — you supply the postcode for a quote.

We do not sell your personal data. We do not use it for unrelated marketing lists.

5. How long we keep data

Booking and contact details are kept for as long as needed to complete the hire and for a reasonable period afterwards for queries, insurance, or accounting (typically up to 6 years for business records where relevant). Analytics data is retained according to the analytics provider settings.

6. Your rights

You may request access, correction, deletion, restriction, or a copy of your personal data, and object to certain processing. Contact us on 07973 642083. You can also complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

7. Cookies

The site may use essential cookies for basic operation (e.g. remembering basket contents in your browser via local storage) and analytics scripts as noted above. You can block non-essential cookies in your browser settings; some features may still work without them.

8. Changes

We may update this policy when our practices or the law change. The "Last updated" date at the top will be revised when we do.

Related: Terms of hire · Contact